KKP North York - Toronto

News

Faithful to Your Brand? A Brand Identity Audit Will Tell
Oct 11, 2017

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketplace with a well-defined set of brand identity guidelines for application across all their marketing communications.Some quickly discover it’s not long before brand standards begin to slip. As you open new locations, launch new products, services and packaging, or create new marketing materials, it’s not uncommon to see logos...